Comprehensive Assessment Tracking System

Twice as many in half the time: Effective recruiting strategies for increasing PTK membership

Contributors: 
vic2049106's picture
Vickie Weeks
Rating: 
5
Average: 5 (5 votes)
Tuesday, August 1, 2017 to Tuesday, October 10, 2017
Abstract: 

Contributor: Vickie Weeks 

Starting in August '17, PTK/Honors began to aggressively recruit students for PTK membership.  New Honors students received information about the benefits of PTK during their Honors orientation sessions and via Canvas.  Additionally, non-Honors students and continuing Honors students were targeted for recruitment through newsletters, classroom visits, tabling, personal contact, and during the All-USA and Jack Kent Cooke Scholarship information sessions.  We also had some classes visit the Honors/PTK department where we discussed in concrete terms the benefits of PTK involvement and membership. As a result, we were able to almost double the amount of EMCC students who signed up for PTK membership in the fall August 1 - October 10 timeframe in 2017 (N=32) compared to the same time period during 2016 (N=17) and almost matching the entire fall semester new membership for 2016 (N=37) in half the time.  A chi square goodness of fit test revealed a significant increase in the frequencies of new PTK members from fall '16 (N=17) to fall '17 (N=32) for the timeframe stated, X2(N=49)=4.592, p<.05.

Completed Full Cycle: 
Yes
Course Number: 
Phi Theta Kappa
Assessment of the Month: 
October, 2017

Comments

OLGYZ58951's picture
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Norma, How exciting! Congratulations! This is an excellent "outside of the classroom" assessment on how we can encourage students and get them to participate in significant activities. The benefits of PTK membership is worth this effort. Thank you for sharing. I hope it encourages more "out of the classroom" assessment. Olga

JAK2129947's picture
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Congratulations, Norma! That is very exciting to hear that your new recruiting practices have paid off. 

AMYIZ82581's picture
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This is very exciting! Thank you for sharing!

REBZS76641's picture
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I am so happy to see your recruitment efforts pay off.  YAY!  Thank you for taking on both PTK and Honors.  I am looking forward to seeing what you do with these two wonderful programs.  

CAT2041552's picture
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Norma,

Great job marketing Honors and PTK!  I have had more students ask about our Honors Program and PTK this year too.  Excellent work on your study of recriuitment!

TER2062747's picture
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Norma,

I love to see innovative ideas be so successful.  Thank you for sharing and for all the hard work you are doing for the students through PTK and Honors

RACNC89671's picture
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Norma, these results reflect your level of committee to PTK and Honors. Thank you for your efforts and all that you do for students! The data is very impressive!

LORPD16441's picture
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Norma & Vickie, This is amazing! Thanks to your efforts many more students are taking advantage of this opportunity. Great job!!