Twice as many in half the time: Effective recruiting strategies for increasing PTK membership

Submitted by Norma Jimenez Hernandez on
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Abstract

Contributor: Vickie Weeks 

Starting in August '17, PTK/Honors began to aggressively recruit students for PTK membership.  New Honors students received information about the benefits of PTK during their Honors orientation sessions and via Canvas.  Additionally, non-Honors students and continuing Honors students were targeted for recruitment through newsletters, classroom visits, tabling, personal contact, and during the All-USA and Jack Kent Cooke Scholarship information sessions.  We also had some classes visit the Honors/PTK department where we discussed in concrete terms the benefits of PTK involvement and membership. As a result, we were able to almost double the amount of EMCC students who signed up for PTK membership in the fall August 1 - October 10 timeframe in 2017 (N=32) compared to the same time period during 2016 (N=17) and almost matching the entire fall semester new membership for 2016 (N=37) in half the time.  A chi square goodness of fit test revealed a significant increase in the frequencies of new PTK members from fall '16 (N=17) to fall '17 (N=32) for the timeframe stated, X2(N=49)=4.592, p<.05.

Division/Department
Behavioral Sciences & Cultural Studies
Completed Full Cycle
Yes
Course Number
Phi Theta Kappa
Attachment Size
increasing-ptk-membership-cats.docx 12 KB
Assessment of the Month

Comments

Olga Tsoudis Fri, 10/13/2017 - 5:26pm

Norma, How exciting! Congratulations! This is an excellent "outside of the classroom" assessment on how we can encourage students and get them to participate in significant activities. The benefits of PTK membership is worth this effort. Thank you for sharing. I hope it encourages more "out of the classroom" assessment. Olga

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Jake Ormond Mon, 10/16/2017 - 1:50pm

Congratulations, Norma! That is very exciting to hear that your new recruiting practices have paid off. 

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Amy Hill Mon, 10/16/2017 - 5:04pm

This is very exciting! Thank you for sharing!

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Becky Baranowski Tue, 10/17/2017 - 4:48am

I am so happy to see your recruitment efforts pay off.  YAY!  Thank you for taking on both PTK and Honors.  I am looking forward to seeing what you do with these two wonderful programs.  

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Catherine Cochran Tue, 10/17/2017 - 8:21am

Norma,

Great job marketing Honors and PTK!  I have had more students ask about our Honors Program and PTK this year too.  Excellent work on your study of recriuitment!

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Teri Graham Tue, 10/17/2017 - 4:19pm

Norma,

I love to see innovative ideas be so successful.  Thank you for sharing and for all the hard work you are doing for the students through PTK and Honors

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Rachel Holmes Tue, 10/17/2017 - 8:10pm

Norma, these results reflect your level of committee to PTK and Honors. Thank you for your efforts and all that you do for students! The data is very impressive!

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Lorena Chacon Thu, 10/19/2017 - 7:38am

Norma & Vickie, This is amazing! Thanks to your efforts many more students are taking advantage of this opportunity. Great job!! 

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